Vision Business was founded on the basic principle that everyone, no matter what their age, has the right to play!

There exists no bigger or more exiting playground than the great outdoors. Through the facilitation of projects which encourage more people to access nature, our main goal is to allow everyone to exercise that right to play. And, in doing so, experience the freedom and rush that only come from adventure sports.







An Educator by profession, Jenny has worked teaching a variety of student groups from children with learning difficulties to rehabilitating inmates. This has given her a natural abilty to recognise peoples needs and guide them through challenging processes.


Since moving into the commercial world Jenny honed her marketing skills here in Värmland both as a city leader in Hämmarö and as assitant city leader for Centrum Karlstad.


Jennys passion and love of fun gives her a unique take on project leadership.


With a vast array of contacts to her disposal including media, If you need her guidance with any aspect of your business model or support with marketing, just give her a call



Iain cut his project management teeth leading the development of national clinical programmes for the Welsh health Service.

Outdoor sports have been his life-long passion, working as as a kayak guide and climbing instructor all over the world.


Since his move to sweden he has been able to blend these two into a successful business model, working with a variety of large and small project partners.


His dedication and energy to work combined with an inherent love for the outdoors makes for a great combination in any aspect of planning, development and building of outdor projects. From applying for project grants to picking up a spade and digging trails, Iain fully immerses himself in all aspects of the project development process.